GTM Resources, by novlini®

The Modern GTM Leader doesn't know HubSpot

And that might be their biggest advantage

May 29 • Giacomo Caranese

Nobody starts Mario Kart on Rainbow Road

Why B2B products that hand you the full toolkit on day one are setting you up to churn, and what gamified onboarding would actually look like.

May 15 • Giacomo Caranese

Attio published a map for modern go-to-market. It isn't a playbook. It's a category move.

Reading nine operators converging on one role, and what it tells us about the discipline of GTM engineering finding its footing.

May 8 • Giacomo Caranese

2

April 2026

Your CRM isn't broken. Your data model is.

Most CRM migrations fail before they start. Not because of the tool. Because of what gets imported into it.

Apr 17 • Giacomo Caranese

Your CRM can now talk back

What Attio MCP actually enables, and where it breaks down

Apr 10 • Giacomo Caranese

You're not migrating a CRM. You're migrating a way of selling.

What CRM migrations reveal about the real state of your GTM - and the five signals that tell me a project is going to be painful before we touch a…

Apr 2 • Giacomo Caranese

March 2026

The GTM stack is still designed around you asking. That's the wrong model.

Most AI tools in sales are impressive. They're also passive. Here's why that matters more than people think.

Mar 27 • Giacomo Caranese

1

Why “Vibecoding Your Own CRM” Almost Never Works

AI can build the first 80% of a CRM in hours. The remaining 20% is where most companies break their systems.

Mar 12 • Giacomo Caranese

1

Attio passed Pipedrive. That is not the real story.

A post, a screenshot, a Ramp rabbit hole, and what CRM adoption data quietly reveals about where the market is going

Mar 6 • Giacomo Caranese

February 2026

The Economics of Agent-Operable CRMs

A rigorous look at how MCP turns CRM into “actionable memory,” reshapes moats, and changes what founders, RevOps, and VCs should underwrite.

Feb 27 • Giacomo Caranese

AI-Native CRM Infrastructure: Why Attio MCP Marks the End of Traditional CRM Software

The shift from sales tools to operational memory in modern go-to-market systems

Feb 19 • Giacomo Caranese

1

Ask Attio

A Fundamental Shift in How We Work with CRM Data

Feb 5 • Giacomo Caranese

1